Advertising big wigs say they may flee Meta platforms if their brands appear next to toxic content. But where else would they go?
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The transaction would create the world’s largest advertising agency — that is, if you don’t count Big Tech players like Google and Amazon.
The company’s ad overhaul has largely worked in its favor based on its recent earnings report
But Meta’s AI may have Snap’s beat “just in sheer volume” of data, one expert said.
Tech like this could keep Meta’s models from prompt attack data slips — or at least give it some “thought leadership brownie points.”
IBM may want to use household appliances to track users and time ads.
PayPal’s recent ad tech patent could track user behavior to better target deals.
Snap may want to use AR to help you redeem your next free coffee.
Big Tech loves movies, TV shows, and live sports. So why has it shown remarkably little appetite for the TV news business?
Unlike making a purchase on Amazon or eBay, financial transaction data gives a more complete profile picture.
The patent highlights the potential that artificial reality may have for immersive and native advertising.
The company’s access to a vast well of user payments data could go a long way in creating far more powerful models.
The retail giant posted $161 billion in quarterly revenue, marking a 6% increase and beating its earlier sales target.
The stakes for media and tech companies have never been higher, even if attention spans have never been shorter.
The gaming industry, like every other sector including banking and rideshare apps, is enmeshing itself even deeper into advertising.
Blue Origin is going slower than SpaceX, but it also nailed a massive rocket launch on the first try. Jeff Bezos is back in the space race.
The listing marks a potentially triumphant comeback story and an insult of sorts to the embattled London stock exchange.
With the way things are going today, it’s becoming increasingly hard to figure out what’s going on with the oil market.