McDonald’s announced that its $5 summer meal deal, which was only supposed to last through June, will now be extended into December.
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McDonald’s warned that customers might be getting sick of price hikes. It was right. Sales fell year-over-year for the first time since 2020.
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The burger giant had mostly stellar growth around the world, but the volatile region has become the scene of critical boycotts.
McDonald’s has had a tenuous relationship with its franchise operators as of late. A new round of royalty fee hikes isn’t likely to help.
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